GM to drop Quadrasteer by end of '05 model year DETROIT THE FLINT JOURNAL FIRST EDITION Tuesday, February 15, 2005 By Todd Seibt tseibt@flintjournal.com • 810.766.6315
DETROIT - General Motors is dropping Delphi Corp.'s Quadrasteer system after the four-wheel-steer gear never really turned the corner with increased profitability.
Ward's Automotive Reports said GM will drop Quadrasteer by the end of the 2005 model year, and it will not be on the next-generation sport-utility vehicle and pickup truck architecture, the GMT900.
In 2004, GM sold about 5,500 vehicles equipped with Quadrasteer, Ward's said, most of them on GMC Sierra half-ton pickups. The technology allowed a full-size truck to turn like a compact car.
Ward's said GM initially priced the option too high - around $7,000 - a price that has plunged to just under $2,000.
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DUE TO CIRCUMSTANCES BEYOND MY CONTROL, MY BRAIN IS CURRENTLY NOT FUNCTIONAL. MY EMPLOYER HAS BEEN NOTIFIED. AT THIS TIME, I HAVE NO WAY OF PREDICTING HOW LONG THIS ISSUE WILL TAKE TO CORRECT.
quote: Originally posted by: ifcar "For $7,000, I'm surprised they sold ANY. "
Me too. A friend of mine has a Sierra 2500 with Quadrasteer, and it's one of those rarely useful options. It might be nice to have, but definitely not at $7,000. I wouldn't even pay $2,000 for it.
Honestly, a good gimmick for a car, but not needed at all.
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Otacon: The door leading to Metal Gear is locked with a card key.
Snake:Oh well, let all go home and have pie.
Otacon: No Snake! No pie!
Snake: Then the terrorists have already won...
quote: Originally posted by: SOAD2k8 "Honestly, a good gimmick for a car, but not needed at all."
I don't wholly agree with that. When you've got a crew cab long bed pickup, the ability to turn in the same amount of room as a Toyota Camry is rather nice, especially in some parking lots.
CaMIRO brought up an interesting point about QuadraSteer on C/D: high-speed stability. Here's the article he posted:
Bear's Desk, Feb 18th, 2005
Quadrasteer, we have failed you
Spare a thought for Delphi this morning. In an illustration of just how ill-informed the average consumer may be, lack of demand has resulted in GM canning the Delphi-supplied Quadrasteer in its GMC Sierra/ Chevrolet Silverado pickups, and GMC Yukon XL/ Chevrolet Suburban SUVs after the 2005 model year.
Apparently, not enough people wanted to pony up the $2,000 required for the optional four-wheel-steering system. Worse yet, GM evidently feels that it has done all it can to market the technology.
Buyer education is critical to an industry that builds products which are most people's second-largest purchases. Without customer understanding of the benefits provided by systems such as this one, the technology will sit on the shelf.
Someone else might decide to resurrect the plans years later; copy them, and spend money on effectively marketing them (after all, the failed pioneer will already have done much of the R&D work!), but this is hardly the most satisfying solution - nor does it inspire future innovation. Today's Adaptive Headlights, as first featured by Tucker in 1948 and Citroen in the 1950s before disappearing for decades, are a good example of this.
We mourn the loss of Quadrasteer because General Motors has emphatically not done all it could to market the technology (although the fault does not solely lie at GM's door). Sure, we've all seen the ads that have a GM pickup adeptly reversing a trailer into a stall, thanks to its reverse-phase rear wheels.
However, how many people do we think realized the stability benefits of the system at higher speeds? Just as with Infiniti's M45 Sport, these four General Motors vehicles would turn their rear wheels in the same phase as the front wheels during high-speed maneuvers. This generated cornering forces at the rear more quickly. In vehicles such as these, with their upward-sloping roll axes, this would steadily increase the lateral weight transfer at the front, thereby providing a natural stability control by encouraging understeer as cornering forces built. Was the NHTSA not recently concerned about stability control in heavier-duty vehicles?
Quadrasteer is an extraordinary system – one that consumers should have appreciated for its safety, and enthusiasts and strategists could laud for its uniqueness.
Its failure on the market illustrates a key problem.
Without consumer understanding - even in the most basic terms - of vehicle dynamics; aerodynamics; strategy, and any number of other inherent topics, the car-buying public might well deserve the derivative vehicles that will be headed its way. Manufacturers will be free to merely change what we see; may ignore what we do not, and might never again reach the potential that this industry has attained several times in the last hundred years.
More importantly, this is not the enthusiast's way. As enthusiasts, it is our collective responsibility to assist market appreciation for innovation. Quadrasteer, we have failed you.