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Post Info TOPIC: GM yanks advertising from LA Times after G6 review


V-12

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RE: RE: RE: RE: RE: RE: RE: RE: RE: GM yanks adver


quote:
Originally posted by: Kevin

"
You didn't specify 'one' advertiser, I thought you were talking about their advertisers as a whole.  My mistake.
"

I think he meant it in the sense of a whole as well, a news source can't allow itself to be controlled by its advertisers, but since the thread is about GM, that's what he was talking about.

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quote:
Originally posted by: thewizard16

"
I think he meant it in the sense of a whole as well, a news source can't allow itself to be controlled by its advertisers, but since the thread is about GM, that's what he was talking about.
"


Which I thought was rather obvious myself.

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GMPenguin

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quote:

Originally posted by: ifcar

" Which I thought was rather obvious myself. "

Well, it seems like we're even with my Montego/Five Hundred post.

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V-12

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RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: GM


quote:
Originally posted by: Kevin

"Well, it seems like we're even with my Montego/Five Hundred post."

Not really.

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-Matt


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quote:
Originally posted by: Kevin

"Well, it seems like we're even with my Montego/Five Hundred post."


Except that I'm right, and you're wrong.

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V-12

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quote:
Originally posted by: ifcar

"

Except that I'm right, and you're wrong.
"

Something like that.

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RE: GM yanks advertising from LA Times after G6 re


CaMIRO's article made it into The Car Connection!


GM's LA Times Problem: G6/Grand Am Comparison

While General Motors hashes out its differences with the Los Angeles Times over a story last week that prompted the automaker to withdraw about $10 million in advertising from the newspaper, it seems one big issue in the story for GM executives was a comparison between sales of the Pontiac G6 and the Pontiac Grand Am.

The automaker has been coy about what "factual mistakes" were made in a story by columnist Dan Neil in a review of the G6 that also called for the ouster of GM chairman Rick Wagoner.

Blogger Automobear.com (http://www.automobear.com/index_home_content.html) reported April 9 a problem with the Times' comparison between the G6 and Grand Am to measure whether G6 sales are lagging expectations. And GM officials are pointing to the blog report as a defense of their position.

The blog makes the point that while Neil cited the G6 as substantially under-performing sales of the G6 predecessor Grand Am-evidence that GM got this product wrong-he failed to take into consideration that the G6 is limited to just a V-6 four-door sedan, and that the Grand Am had a family of four-cylinder and V-6 sedans and coupes. Head-to-head comparison between the V-6 G6 sedan and the V-6 Grand Am puts the G6 ahead by 57 percent, noted Automobear.com. The blog also reported that Neil cited incentive spending for the G6 that was accurate for the whole Pontiac division, but not the G6.

It's not the only issue with the LA Times' GM coverage. But it seems to be the issue that touched a nerve at GM and in the minds of GM officials, undermined Neil's frequent bashes of GM products and executives. The LA Times ombudsman is reviewing the paper's GM coverage in the wake of GM pulling its ad schedule.

GM's North American chief recently said that production limitations in the changeover from Grand Am to G6 necessitated a top-heavy launch of the priciest V-6 models, with a four-cylinder model to follow.

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V-12

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RE: GM yanks advertising from LA Times after G6 review


I'll bet Camiro is rather proud of that.

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RE: RE: GM yanks advertising from LA Times after G


quote:
Originally posted by: thewizard16

"I'll bet Camiro is rather proud of that."


He seemed pleased on C/D.

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V-12

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quote:

Originally posted by: ifcar

" He seemed pleased on C/D. "

That's understandable. Good for him, to be mentioned like that. Even more significant is that they were reading it.

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RE: RE: RE: RE: GM yanks advertising from LA Times


quote:
Originally posted by: thewizard16

"That's understandable. Good for him, to be mentioned like that. Even more significant is that they were reading it."


He or someone else probably sent it to them. It's not likely that they just stumbled across it on their own.

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V-12

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quote:

Originally posted by: ifcar

" He or someone else probably sent it to them. It's not likely that they just stumbled across it on their own."

It would certainly be impressive if they were.

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